Today, we are thrilled to announce the launch of the new and improved GO BIG v2.0! We are also launching a brand new flavor, Raspberry Pomegranate, which has quickly become a favorite of many on the team.
Our attitude from the get-go has always been to put out the best product we could, get feedback, and try to improve based on that feedback. The first 100+ versions of GO BIG were tested in our co-founder’s CrossFit gym in Brooklyn. After a year of making iteration upon iteration, we finally launched GO BIG to the wider world in February 2020, right before a once-in-a-lifetime pandemic locked down the country. This was challenging, but there was a silver lining: it forced us to focus entirely on our direct-to-consumer business. And since we sold 100% directly to our customers, we had the incredible opportunity to ask them directly what they loved, what they hated, and what they would change.
We talked to hundreds of you. Some of you had recently upped your subscription to 4+ boxes per month, while others never made a second purchase. Here’s what you told us:
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You loved the smooth energy profile of the guarana in our shots.
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You loved the clean, natural, recognizable ingredients.
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You described GO BIG as an energy + wellness shot in one.
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You did not like the “aftertaste”. It’s true, guarana is naturally quite bitter, and we agree that there was an aftertaste.
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About half of you took GO BIG instead of coffee, because it gave you stronger, smoother energy.
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The other half of you took GO BIG instead of a traditional energy drink. You did this because you were trying to be healthier. Many of you also mentioned that GO BIG’s energy / function was better as well.
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You were divided in terms of your favorite flavor. 56% of you preferred Acai Blueberry, 42% of you preferred Blood Orange Ginger. Only 2% of you preferred Strawberry Fig.
To everyone who gave us feedback - thank you, obrigado, gracias! You have no idea how valuable it is to us. Our dream is that GO BIG will help you [*achem* clears throat] go big daily, so thank you for sharing how we can make our products better serve you. We’ve taken all your feedback, and we have put it into today's re-launch. Here are the highlights:
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First and foremost, we have improved the flavor and eliminated the bitter aftertaste.
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We added a touch of apple cider vinegar, because many of you said you wanted to incorporate it into your daily wellness regimen.
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We have maintained the things you loved - the smooth, long-lasting energy from guarana seed, and the commitment to simple, clean ingredients that you can recognize and pronounce.
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We have cool new packaging that will better survive bumpy UPS trucks.
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We have a BRAND NEW FLAVOR: Raspberry Pomegranate
Thank you so much for supporting us in our mission to create better, healthier energy that empowers everyone. All orders from now on will feature the new and improved formulas, and our new flavor Raspberry Pomegranate will be replacing Strawberry Fig in all variety packs. We can’t wait to hear what you think.
We love you,
Vivi & Ben
Co-founders
